What 800 European Industry Decision Makers Reveal About Digital Business Models and Collaboration
Quantitative insights from 800 B2B decision-makers in industrial SMEs across 8 European markets
The survey revealed several key findings that are shaping this development:
- Digitalization and modernization remain top priorities.
- AI adoption and digital business models continue to gain momentum, creating new opportunities for innovation and growth.
- Business systems are becoming increasingly interconnected, with hybrid digital infrastructure representing the operational reality for most organizations today.
- Europe remains a fragmented market, making cross-border collaboration more challenging – but also more important than ever.
- Operationalization has become a critical success factor, as companies must translate strategic ambitions into scalable and executable outcomes.
Initiatives such as FACIS and 8ra play a crucial role in enabling interoperability, fostering collaboration, and helping organizations operationalize their digital initiatives. By providing the necessary tools and frameworks, they enable organizations to scale effectively and succeed in an increasingly interconnected digital ecosystem.
Facts & figures: Strategic foundation already exists
Ambition meets operational reality: Main barriers (among others)
Security
Costs
Regulatory Complexity
Digital innovation still struggles across borders
experience Europe as a unified market for digital business models.
Partnerships matter – but ecosystems remain rare
say partnerships are key to digital growth
currently orchestrate or participate in digital ecosystems.
About the FACIS Survey
Target group: B2B decision-makers in industrial/manufacturing SMEs across Europe
Approach: Standardized online questionnaire
Sample size: n= 800 quantitative interviews
Countries: France, Germany, Italy, Poland, Spain, Austria, Netherlands, Sweden
Fieldwork period: May 2026
